Effective Date: 24/01/2026 Last Updated: 24/01/2026
This Privacy Policy describes how Beryl Clothing Ltd (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website [www.berylclothing.com] (the “Site”) and use our services.
1. INFORMATION WE COLLECT We collect the following categories of personal information that you provide directly or that is collected automatically:
Personal Information You Provide:
Identity & Contact Data: Your name, billing and shipping address, email address, and phone number when you create an account or place an order.
Financial & Transaction Data: Payment information (processed securely by our payment partners like Stripe and Airwallex; we do not store full credit card numbers), order history, and product preferences.
Communication Data: Records of your communications with us, including customer support inquiries and feedback.
Information Collected Automatically:
Technical & Usage Data: When you visit our Site, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and information on how you interact with the Site (pages viewed, products browsed).
Cookies & Tracking Data: We use cookies and similar tracking technologies.
2. HOW WE USE YOUR PERSONAL INFORMATION We use the personal information we collect for the following business purposes:
To Fulfil Your Order: To process your payment, arrange for shipping, provide you with invoices and order confirmations, and communicate with you about your order.
To Communicate With You: To respond to your inquiries, provide customer support, and send you important administrative messages (e.g., policy changes).
To Improve Our Site & Services: To screen orders for potential risk or fraud, analyze how customers use our Site to optimize layout and product offerings, and for general internal business analysis.
For Marketing (With Your Consent): If you have opted in, to send you information about new products, promotions, and company news. You can opt out of marketing communications at any time by clicking the “unsubscribe” link in any email or contacting us.
3. SHARING YOUR PERSONAL INFORMATION We share your personal information with trusted third-party service providers to help us operate our business and serve you, strictly under contractual obligations that mandate confidentiality and data protection:
Payment Processors: We share transaction data with Stripe and Airwallex to securely process payments. Their use of your data is governed by their own privacy policies.
E-commerce Platform: Our store is hosted on WooCommerce. They provide us with the online platform to sell our products and services. Your data is stored through their secure infrastructure.
Shipping & Fulfillment Partners: We share your name, shipping address, and contact details with courier services (e.g., Royal Mail, DHL) to deliver your orders.
Marketing & Analytics Providers: We may share data with tools like Google Analytics to understand website traffic or with an email marketing service (e.g., Klaviyo) if you have subscribed.
Legal Compliance: We may disclose information if required by law, such as to comply with a subpoena or similar legal process, or to protect our rights or the safety of others.
4. YOUR RIGHTS Depending on your location, you may have certain rights regarding your personal information, which may include:
Access: The right to request a copy of the personal information we hold about you.
Correction: The right to request that we correct inaccurate or incomplete information.
Deletion: The right to request that we delete your personal information, subject to certain legal exceptions (e.g., we are required to keep order records for tax purposes).
Objection & Restriction: The right to object to or restrict certain types of processing.
Data Portability: The right to receive your data in a structured, machine-readable format.
Withdraw Consent: Where we rely on your consent (e.g., for marketing), you can withdraw it at any time.
To exercise any of these rights, please contact us at support@berylclothing.com. We will respond within the timeframe required by applicable law.
5. DATA RETENTION We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law (for example, for tax, legal, or accounting purposes). Order information is typically retained for [e.g., 7 years] to comply with legal record-keeping obligations.
6. DATA SECURITY We implement appropriate technical and organizational security measures designed to protect your personal information. We follow industry best practices and comply with PCI-DSS requirements to ensure your payment data is handled securely. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. INTERNATIONAL DATA TRANSFERS Beryl Clothing is based in the [United Kingdom]. Your information may be transferred to, and processed in, countries other than your own. These countries may have data protection laws that are different from yours. Our service providers (like our e-commerce platform or payment processors) may have servers located in various jurisdictions. We ensure that appropriate safeguards (such as standard contractual clauses) are in place for such transfers where required.
8. CHANGES TO THIS PRIVACY POLICY We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on our Site and updating the “Last Updated” date.
9. CONTACT US For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@berylclothing.com or by mail using the details provided below:
